With 97% of people in the U.S. carrying cell phones, it is certainly not difficult to see why cell phone accessories are hot sellers. But, once you have stocked your inventory with trending products, you may be wondering where to market them. Here are 5 reasons flea markets could be the perfect venue to generate more sales and build your business.
Less Expensive Than Renting at Strip Malls
You already know you want to save as much as you can by purchasing the latest trends in cell phone accessories at high margins. But, where you market should also be cost-effective. Instead of renting a space at the local strip mall or shopping mall, why not save more by renting a booth space at a popular flea market or swap meet.
Most spaces can be rented for between $10 to $15 at local flea markets or swap meets. Meanwhile, popular established flea markets can cost vendors closer to $100. Still, when compared with over $800 per month to rent a space at a shopping mall, it’s a significant savings as your cell phone accessories are products most people who visit both types of locations are looking to buy.
Flexible Space Options
Unlike established brick-and-mortar shopping centers, vendors have more flexibility with space rentals at the majority of flea markets. Some operate on a first-come, first reserve basis. Others issue availability based on a lottery system. This is particularly true of larger venues when prime locations are open. ??Plus, moving from one space to another in an effort to attract more attention from shoppers or acquire a different space size is a breeze for flea market vendors. This is because merchants at the markets are accustomed to transporting products, shelving, decor items, and displays each week. By comparison, changing spaces at a shopping mall could mean added fees for hiring movers to help with heavier decor or display items as well as paying extra for renovation costs of the new space.
Getting Started is Easy
Perhaps the best part about selling your smartphone accessories at a flea market is the quick and easy method of renting and setting up your booth. Simply read and follow the rental procedures and requirements for the flea market you have selected, take a quick tour to map out the best booth locations for traffic, and rent the space of your choosing. After that, you can begin pricing your items and thinking of how you would like your booth display design to look in order to draw in more customers and boost your sales conversions.??One note to keep in mind, chances are good you’ll need a sales or tax permit from your market’s state tax department before you sign up for a booth space. The requirements often vary from state to state and market-to-market. Therefore, it is important to read the rental agreement or contact your flea market directly to ensure your requirements are met.
Build a More Welcoming Vibe
More relaxed rules and a cozier space size means more freedom to add warm lights, showcase products in video or live demos, set out a game table with chairs, host business card lotteries or interactive contests, and try other sales ideas that attract shoppers to your booth. Of course, always refer to rental guidelines before you decide on the sales approach that is right for your booth. The bottom line is, the more customers you can tag in your promotional photos and videos online, the faster your online followers will grow and the more shoppers will likely search for your booth at the flea market.
Smaller Space Means Better Sales Focus?
When you have a large retail space, you’ll likely want to fill it up with a wide variety of products and displays. However, smaller spaces can oftentimes build better sales conversion rates as those who visit your booth will be able to quickly view what your sell and know where to return for future related purchases.
Also, studies have shown too many options can be confusing and overwhelming, which can lead to few sales. Therefore, although more choices of items are fun for casual browsing, too much variety can lead to less interest in making a decision for purchasing purposes.