Driving traffic to your website, increasing your online sales, and getting your brand in front of a larger audience can oftentimes seem like an overwhelming task, especially when you are more familiar with selling at a physical store location. That's why we listed these easy suggestions that help you master the art of online sales. Use these tips to find what works to get your site noticed by your targeted audience, keep them engaged in your content, and entice them to purchase more of your products.
Become one With Google's Algorithm Requirements
Perhaps the hardest part of creating a website is learning what tools will help your site gain traction on search engines like Google for higher rankings in search returns. Adding items like sitemaps, an SSL certification, secure purchasing tools, and top keywords in your content are all examples of critical components of the website building and launching process. Although there are free or inexpensive templates available, you may find using a custom web design company is worth the extra cost for a greater chance of getting picked up by Google while receiving peace of mind knowing your website is search engine friendly.
Incorporate Easy Navigation
Whether you build it yourself, use a template design, or outsource your web design to a specialist, be sure your website has an intuitive online catalog, site navigation, and secure purchase process that works on all display sizes. Convenience is the name of the game with online shopping. If consumers have to spend valuable time searching for how to locate and purchase an item, they may leave your site to shop elsewhere. This idea of convenience and intuitive browsing extends to how the site functions on cell phones and tablet devices as many users enjoy the flexibility of shopping on their phones. As a result, your smartphone users should be at your forethought with all you do to enhance and promote your business online.
List Your Site on Google My Business
We know how frustrating it can be to set up your website and not see it appear in your search results on Google when you type in your business name or related keywords. While getting the coveted top rankings for keywords is a challenge, the good news is there are some things you can do to increase your chances of being noticed by Google. Listing your business with Google My Business, completing your profile, and adding frequent posts is a free way to not only show Google you are a legitimate business but also get your products in front of potential buyers who are actively searching for your products.
Write Blog Articles
Blogs are a great way to add informative and relatable content to your website that can then be posted on Google My Business and social media sites used to attract and engage consumers. Even if you are not a professional writer, you can chat about what you want to highlight regarding your products, business, and community. For search engine ranking purposes, the key is to use at least 750 words and place popular keywords in a natural flow throughout the article. Unsure of which keywords to use? No worries. There are keyword sites and reporting tools that give you the most frequently search keywords for your business and products.
Upload Videos
Blog articles are not the only post-worthy method of attracting users to your site. Another exceptionally helpful tip for getting the higher Google rankings for your site links is to post some interactive, instructional, or entertaining videos on your site. With today's cell phones and an array of video editing apps available, you can star in your own video, display your products and an impressive slideshow illustrating why consumers will want to buy them, make a fun survey or quiz, and much more!
Optimizing Your Social Media Presence
If you have not actively posted about your products and business on social media platforms like Facebook and Instagram, you are missing out on a simple and effective way to place your products and company name in front of potential shoppers. Marketing experts recommend both placing frequent posts on your page and placing a Paid Per Click (PPC) ad for your specified audience demographics and interests. The free page posts will take much longer to attract consumers to your site than PPC ads. However, both help generate interest in your business and drive traffic to your website. This increase in activity on your site also lets Google know your site is providing content people want to see, which is always good for search ranking purposes.
Trouble Shooting
If you are still struggling to get noticed, check out the competition to see what they are doing that is different using online reporting tools like Sprout Social, Moz, and SEMrush. These reports can give you a competitive edge by analyzing your top competitor's keywords, ranking histories, and more. For additional assistance, consider outsourcing your digital marketing to a search engine optimization (SEO) company that has proven experience working with businesses like yours.
Therefore, selling online can be exciting and profitable when your products reach the right audience through applying strategies such as those listed above to your web design and digital marketing plan. It does take careful planning and there is a lot to consider, such as the shoppers who prefer to buy products from their cell phones. However, once your site has been found by search engine and social media users, you may find growing your audience to produce more online sales through uploading new website content and making posts on Google My Business and social media platforms has become your latest healthy obsession!